2025
Dot & Key
Dot & Key wanted their B1G1 campaign to go beyond a generic sale. The goal? Make it a cult obsession. A moment that lives on screens and in shopping carts.
Influencer Marketing
Brand Collab
The Problem
Dot & Key wanted their B1G1 campaign to go beyond a generic sale. The goal? Make it a cult obsession. A moment that lives on screens and in shopping carts.
The Result
We handpicked 450 creators with the right audience and the right voice. From skincare junkies to casual scrollers, we engaged every viewer through layered storytelling making the offer part of the narrative, not just a caption.
We backed every piece of content with actual data interest over impressions, buzz over fluff. And what started as a B1G1 turned into FOMO on loop.
We handpicked 450 creators with the right audience and the right voice. From skincare junkies to casual scrollers, we engaged every viewer through layered storytelling making the offer part of the narrative, not just a caption.
We backed every piece of content with actual data interest over impressions, buzz over fluff. And what started as a B1G1 turned into FOMO on loop.
0.16
0.16
Cost Per View
0.16
0.16
Cost Per View
6%
6%
Engagement Rate
6%
6%
Engagement Rate
20M+
20M+
Reach
20M+
20M+
Reach
0.16
0.16
Cost Per View
6%
6%
Engagement Rate
20M+
20M+
Reach
More Works
(GQ® — 02)
©2024
2025
Dot & Key
Dot & Key wanted their B1G1 campaign to go beyond a generic sale. The goal? Make it a cult obsession. A moment that lives on screens and in shopping carts.
Influencer Marketing
Brand Collab
The Problem
Dot & Key wanted their B1G1 campaign to go beyond a generic sale. The goal? Make it a cult obsession. A moment that lives on screens and in shopping carts.
The Result
We handpicked 450 creators with the right audience and the right voice. From skincare junkies to casual scrollers, we engaged every viewer through layered storytelling making the offer part of the narrative, not just a caption.
We backed every piece of content with actual data interest over impressions, buzz over fluff. And what started as a B1G1 turned into FOMO on loop.
0.16
0.16
Cost Per View
6%
6%
Engagement Rate
20M+
20M+
Reach
0.16
0.16
Cost Per View
6%
6%
Engagement Rate
20M+
20M+
Reach
More Works
(GQ® — 02)
©2024
2025
Dot & Key
Dot & Key wanted their B1G1 campaign to go beyond a generic sale. The goal? Make it a cult obsession. A moment that lives on screens and in shopping carts.
Influencer Marketing
Brand Collab
The Problem
Dot & Key wanted their B1G1 campaign to go beyond a generic sale. The goal? Make it a cult obsession. A moment that lives on screens and in shopping carts.
The Result
We handpicked 450 creators with the right audience and the right voice. From skincare junkies to casual scrollers, we engaged every viewer through layered storytelling making the offer part of the narrative, not just a caption.
We backed every piece of content with actual data interest over impressions, buzz over fluff. And what started as a B1G1 turned into FOMO on loop.
0.16
0.16
Cost Per View
6%
6%
Engagement Rate
20M+
20M+
Reach
0.16
0.16
Cost Per View
6%
6%
Engagement Rate
20M+
20M+
Reach
More Works
©2024