2024
Etude House
A cult-favourite K-beauty brand, Etude House was stepping into the Indian market with the launch of their Fixing Tint. The goal was Create massive buzz, reach new-age beauty lovers, and launch the product through creators who felt fresh, relatable, and real.
Campaign
Ads
Know More
A cult-favourite K-beauty brand, Etude House was stepping into the Indian market with the launch of their Fixing Tint. The goal was Create massive buzz, reach new-age beauty lovers, and launch the product through creators who felt fresh, relatable, and real.
The Result
We handpicked a squad of 100 creators primarily women. The campaign spanned 2 months, strategically planned to build momentum .
Instead of a product demo, we focused on soft storytelling: everyday routines, before-and-afters, and honest moments that showcased the tint’s staying power and versatility.
We handpicked a squad of 100 creators primarily women. The campaign spanned 2 months, strategically planned to build momentum .
Instead of a product demo, we focused on soft storytelling: everyday routines, before-and-afters, and honest moments that showcased the tint’s staying power and versatility.
0.45
0.45
Cost Per View
0.45
0.45
Cost Per View
7%
7%
Engagement Rate
7%
7%
Engagement Rate
8M+
8M+
Reach
8M+
8M+
Reach
0.16
0.16
Cost Per View
6%
6%
Engagement Rate
20M+
20M+
Reach
More Works
(GQ® — 02)
©2024
2024
Etude House
A cult-favourite K-beauty brand, Etude House was stepping into the Indian market with the launch of their Fixing Tint. The goal was Create massive buzz, reach new-age beauty lovers, and launch the product through creators who felt fresh, relatable, and real.
Campaign
Ads
Know More
A cult-favourite K-beauty brand, Etude House was stepping into the Indian market with the launch of their Fixing Tint. The goal was Create massive buzz, reach new-age beauty lovers, and launch the product through creators who felt fresh, relatable, and real.
The Result
We handpicked a squad of 100 creators primarily women. The campaign spanned 2 months, strategically planned to build momentum .
Instead of a product demo, we focused on soft storytelling: everyday routines, before-and-afters, and honest moments that showcased the tint’s staying power and versatility.
0.45
0.45
Cost Per View
7%
7%
Engagement Rate
8M+
8M+
Reach
0.16
0.16
Cost Per View
6%
6%
Engagement Rate
20M+
20M+
Reach
More Works
(GQ® — 02)
©2024
2024
Etude House
A cult-favourite K-beauty brand, Etude House was stepping into the Indian market with the launch of their Fixing Tint. The goal was Create massive buzz, reach new-age beauty lovers, and launch the product through creators who felt fresh, relatable, and real.
Campaign
Ads
Know More
A cult-favourite K-beauty brand, Etude House was stepping into the Indian market with the launch of their Fixing Tint. The goal was Create massive buzz, reach new-age beauty lovers, and launch the product through creators who felt fresh, relatable, and real.
The Result
0.45
0.45
Cost Per View
7%
7%
Engagement Rate
8M+
8M+
Reach
0.16
0.16
Cost Per View
6%
6%
Engagement Rate
20M+
20M+
Reach
More Works
©2024